One Way Linking :

One way link, as the word says is a hyperlink that will point to your website without any return or reciprocal link, thus going one way in a direction. It approves the site to be quite good because of no reciprocals. It's not just swapping of links but is a powerful message to all the search engines. It is also known as Incoming or Inbound Links. In this offer you don't have to paste any code or script on your page neither will you have to take another link for other webmasters. It is cheap also as you just have to pay -------for this.

Reciprocal Linking :

A reciprocal link is a mutual link between two websites to ensure mutual traffic. Example: A and B have websites. If B's website links to A's website, and A's website links to B's website, the websites are reciprocally linked. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms to rank websites for relevance. With our Reciprocal Link Service you will get links from our entire network. All you have to do is enjoy this service for free by placing a single line of code to your homepage.